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How to Contour and Highlight for your face shape

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Contouring and highlighting is a skill to master in itself. Depending on your face shape, products and tools your technique will vary. (Something that makes contouring that tiny bit trickier.) The way you contour is a personal preference because everyone is unique. However, if you follow these guidelines it can make your job a lot easier. Your face will be looking defined, highlighted and f*cking FIRE in no time.
Contour face shapes

Our Ovale Elite Collection

Before we get into slaying that contour, our brushes from our Ovale Elite Collection that are best for contouring. The thickness of the synthetic fibres is perfect for picking up both powders and creams. Whilst, the Oval shape helps with buffing and blending to give you an airbrushed and seamless contour.

Oblong or Oval

Oblong face contourOval face contour
An oblong face is widest at the forehead and narrows towards the chin. Most oblong face shapes are almost twice as long as they are wide. This means, your face does not have any overly degined shape to your jaw, chin or forehead.

Contour

  • Add a darker coloured powder or cream to your hairline. The shadow will bring your hairline down and create the illusion of a smaller forehead
  • Add a darker coloured powder or cream below your cheekbones. The product should start at your ears and end in the middle of your cheeks. This will give your cheeks definition

Highlight

  • Add a lighter cream, liquid or powder product under your eyes in an upside-down triangle shape

Diamond Face Shape

Diamond Face contour
If you have a diamond face shape you'll have a narrow forehead and a narrow chin, they'll be about the same width. The cheekbones are your widest part of your face. The hairline is often the narrowest than the other face shapes.

Contour

  • Add a darker powder or cream product below your cheekbones. Start at your ears and bring the product to the middle of your cheeks. This will give you defined cheekbones.
  • Hot tip: Don't bring the contour too close to your mouth area. It won't give you the look you're after.

Highlight

  • Add a lighter cream, liquid or powder product under your eyes in an upside-down triangle shape, down in line with where you contoured
  • Add the highlighting product to the middle of your forehead and chin. This will give you the illusion of broadness in narrow areas, opening up your face.

Heart Face Shape

Heart shape contour
A person with a heart-shaped face will have a long and pointed jawline, your chin will be the smallest point of your face. Some with heart shaped faces can have what is calleda widow's peak hairline.

Contour

  • Add your cream or powder contour colour to the side of your forehead and temples. This will balance out the wideness of your upper face with your narrower lower half
  • Add your cream or powder contour colour to the lower chin. Bring it to the point of your chin.

Highlight

  • Add a lighter cream, liquid or powder product under your eyes in an upside-down triangle shape.
  • Also add your highlight product to the middle of your forehead and chin to create the illusion of wideness. This will open up these areas of your face.

Round Face Shape

Round face contour
If you have a round face shape, your face is roughly the same length and width. You won't have any obvious definition along your jawline, chin or forehead.

Contour

  • Add your cream or powder contour product around the sides of your forehead and temples. This will create a slimming effect.
  • Add your contour product below your cheekbones. Bring the product from your ear to the middle of your cheeks. Then bring the product down to your jawline to add length to your face. This will give your face definition and shape.

Highlight

  • Add a lighter cream, liquid or powder product under your eyes in an upside-down triangle shape.
  • Add your cream or powder contour product in the middle of your forehead and chin to widen these areas of your face.


Square/Rectangle Face Shape

Rectangle Face Contour
If you have a square/ rectangle face shape, your face will be roughly the same length and width. Some square face shapes might be slightlylonger, more of a rectangle shape. Your hairline and jawline will be fairlyeven.

Contour

  • Add your cream or powder contour product around the sides of your forehead, temples and along your hairline. This will create a slimming affect to this area.
  • Add your contour product justbelow your cheekbones. Start at your ears and ending in the middle of your cheeks.
  • Add contour product under your jawbone. This will create a slimming affect to this area

Highlight

  • Add a lighter cream, liquid or powder product under your eyes in an upside-down triangle shape
  • Add your highlighter product in the middle of your chin


Contouring should slim and narrow prominent areas of your face as well as adding definition to areas like your cheekbones. Highlighting is used to quite literallyhighlight any areas of your face and brighten underneath your eyes.


Now your contour and highlight is blended, we recommend grabbing your GLO GETTA quad and adding some highlight to your nose, cupids bow, cheek bones and brow arch. 

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